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APA
Subject:
Literature & Language
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English (U.S.)
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Topic:

Roles of Being a Public Relations Spokesperson

Essay Instructions:

Read:
1. Chapter 11 in Juska: Juska, J. M. (2018). Chapter 11:Public Relations. Integrated marketing communication: Advertising and promotion in a digital world. NY, NY: Routledge.
2. 10 Principles for Creating an Effective Public Relations Plan:https://www(dot)entrepreneur(dot)com/article/280309
Questions:
1. What "public" are you most interested in communicating with from the Juska reading? As I mention in my voice lecture, I'm a big government relations/public affairs fan as I'm a bit of a politico and started my career in that space. Which would you want to specialize in?
2. Based on the Entrepreneur article, what does it mean to be a PR professional in this day and age?
3. Lastly, pose a question to your classmates that they can respond to based on your responses.

Essay Sample Content Preview:

Public Relations
Student
Institution
Course
Professor
Date
Public Relations
Question 1
I am most interested in being a company spokesperson public relations role. Through the roles, I will respond to media reporters, journalists, and customers to ensure that the company maintains a positive image. This specialization is also necessary because it ensures no misunderstandings, misinterpretations, and unwanted misrepresentations (Juska, 2018). Moreover, if one person is speaking on behalf of the company, it eliminates challenges arising from multiple answers from different company sources. This ensures that the brand image and credibility is maintained. I want to specialize in this area because of the unique opportunities to relate with clients, managers, and workers. It is an opportunity to instill a sense of confidence in customers by providing clear messages that provide clear answers and a realistic description of the happenings within the organization (Juska, 2018).
Question 2
Public rel...
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