Dyson Ltd Company Advertising Marketing and Headquarters

Name
Cultural anthropology
Globalization
Company advertising marketing and headquarters
Dyson Ltd is advertising the Dyson Supersonic hair dyer and the company’s headquarters is in Malmesbury, in Wiltshire County in the U.K. Dyson operates in more than 65 counties, but the U.K. remains the main market and especially London where the company has stores (Dyson). The company opened a technology center in Singapore in 2017 to target research and development to improve Dyson’s technological and innovation capability (Etherington, 2017). James Dyson, the company’s founder started the firm with the aim of designing and selling household electronic appliances, and he supports inventions and engineering exploits to remain competitive (Dyson). The company has other locations across the U.S., Europe, Canada, the U.S. South Africa and Asia. Dyson sells and distributes hand dryers, hair dryers, heaters, fans, humidifies purifiers, vacuum cleaners, task and suspended lights (Dyson, 2017). These products are placed in five categories, vacuums, hair care, air treatment, lighting and hand dryers (Dyson, 2017).
Links
 HYPERLINK "/community/aboutdyson.aspx" /community/aboutdyson.aspx
 HYPERLINK "https://techcrunch.com/2017/02/13/dyson-opens-new-singapore-tech-center-with-focus-on-rd-in-ai-and-software/" https://techcrunch.com/2017/02/13/dyson-opens-new-singapore-tech-center-with-focus-on-rd-in-ai-and-software/
Product/service/idea and consumer appeal
The company is advertising the Dyson Supersonic hair dryer as the best option in the hair dryer market segment, and the advertising caption is “the hair dryer re-thought.” This not only indicates that it is an upgrade, but the hair dryer is less likely to damage hair caused by heat, and the appliance has high-tech features absent in the traditional hair dryers. Since hair dryers are mainly used to dry hair and at times styling, those interested in personal care appliances would likely compare the performance and pricing to make decisions on the product’s effectiveness. This is Dyson’s only product under the hair care category, and the idea behind the marketing campaign is that users will get the best results because there are improved features and the company uses more innovative technology than other brands in the market. There is a lady holding the supersonic hair dryer and her black hair is blown, and the idea is that they can dry the hair and achieve the desired results depending on their preferences. Choosing the young female to represent the hair care product appeals directly to American consumers as the idea is that users get the results they want and enhance their beautiful hair. Message placement is an important element in appealing to the potential customers if they are to purchase the product, and this was considered by the choice of the female subject. The lady’s photo is taken sideways while using the product and it is as if anyone can operate the hair dryer. The choice of using the lady with long hair convinces women, who are the primary target market that the dyer is appropriate for them. The design of the hair dryer likely makes the product lighter than the common versions in the market, and there is emph...