Social Media Campaign Strategy for Raising Funds for a Charity Organization

Social Media Campaign Strategy for Raising Funds for a Charity Organization
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Social Media Campaign Strategy
Charity groups, in recent days, have been on the rise. Many individuals and organizations seem to have stomached the idea having charity groups given helping the misfortune. One such charitable organization is the WECharity, which is based in Toronto, Ontario, Canada. The group focuses on international charity and education partnering. For the success of such groups, there is a need for funds hence the necessity to raise money. With many social media platforms, there is a need to have a media influencer, in this case being Rezz, born Isabelle Rezazabeh. WE Charity will need to raise $1 million through social media to run the organization. The paper seeks to address the various social media strategies that will be used by WECharity organization to raise funds for its activities.
Rezz is a much known DJ and producer in Canada. The talented DJ cum producer was born in Ukraine to Persian-Ukrainian parents. She then moved to Canada as a child where she developed an interest in music. Her breakthrough came in 2015 when she made her debut EP, insurrection. From producing music from her laptop to an acclaimed DJ and music producer, Rezz is the media influencer WECharity has chosen to use in its efforts of raising funds for the organization. WECharity has much trust in her that she is going to make the #WECharity2k18 campaign a very big success thanks to her ability to move crowds. Being a DJ has also given her an upfront since the career has built in her the ability interact with people and bring them to her feet. With over 150,000 followers on Twitter and a whopping over 380,000 following on Instagram, the organization has faith in Rezz that she will be able to reach to as many people as possible. This ensures that the money projected is harnessed.
The media channels to be followed are Facebook, Twitter, and Instagram (Singer and Brooking, 2018). Of all the social media channels, the chosen three are the commonly used platforms with people of all walks. Facebook is usually cheap regarding data and availability and compatibility with different gadgets. A report from social media marketers shows that Facebook is very effective in online marketing. As seen, 49% of online marketers agree that indeed Facebook is effective, hence showing that if Rezz applied the strategy, the message is going to be well broadcasted (Industry Report, 2018). Another important thing is that Facebook is open to people of all walks and ages, hence every person will be able to access the information as intended.
One of the aspects about Twitter is that it majorly belongs to the top cream of the society hence the possibility of getting the funds easily. This is very key in also broadcasting the message. Twitter is known for sharing information, branding, interaction, networking, reputation management, among others. This is fundamental in marketing strategies since they provide a platform for sharing the message. Rezz has a whooping following of 150k plus on twitter, hence ensuring proper reachability of the campaign. She will be able to upload videos, send messages and keep the Hashtag as lively as possible. ...