Corporate Social Responsibility (CSR) and Community Relations (CR)

Corporate Social Responsibility (CSR) and Community Relations (CR)
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Corporate Social Responsibility (CSR) is considered as a business model which makes it possible for a company or an organization to become accountable to all its shareholders including shareholders, employees, the community and also protect the environment. There are different ways through which companies and other firms may remain socially responsible; these include providing education, reducing unemployment, protecting the environment and supporting employees. The benefits of the CSR to the company may consist of organizational growth, enhanced brand image and reputation, reduced regulatory oversight, product safety and increased sales resulting from customer loyalty.
Companies
Coca-Cola
Coca-Cola company has been concerned with its CSR initiatives across the country and other parts of the world. It is essential to understand that Coca-Cola is one of the largest beverage companies in the world and is, therefore, concerned with how it impacts all its stakeholders. Coca-Cola was selected to understand the initiatives developed and implemented by the CR managers and how they affected community members. Coca cola has over 50 brands distributed all over the world to refresh their people in body and spirit. Due to health concern, the company has introduced non-sugary brands that have doubled in demand as indicated in the last quarterly report. There have been various innovations that have been introduced in the last years to increase its value to the consumers. A good example has been addition of coffee to some its product which have doubled the retail market by 6% over the las two consecutive years. Through innovation and creativity, coca cola company is working towards its mission statement to refresh the world, inspire moment of optimism, to create value and make a difference in beverage industry. Coca cola has worked towards this mission be heavily investing in HR and IT which has enabled it recruit best staff, and use proper networking for distribution of its product over the world. This business strategy has enabled the company move closer towards its current and future goals. Due to good progress in the current market, the company has set future goals which is to create a more sustainable business environment that will make a better shared future for its people and the environment they live in. The business strategy sits at the center of the heart to achieve these goals.
The company through its high professional HR system, it recruits experienced food technologists who are aware of the company’s expectations. It attains qualified staff through internship and training which equips the recruits with essential skills for good performance in the company. The company has a total workforce of around 620,000 workers from 2019 report which were 100,000 less from the year 2016. 30% of the employees reside at Atlanta, while the rest distributed over other firms distributed worldwide. Even though the company has made some significant progress in the recent market, it has sailed over various challenges both in market and production. Competition from Pepsi has been a major challenge to the company. In the last 23 years, Pepsi cola has ...