Article Discussion on International Business Licensing

Classmate’s Article Discussion Comments
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Classmate’s Article Discussion Comments
Example 1
The article contains valuable business information, especially for small companies which are struggling with entrepreneurship strategies. The paper has remarkably explained licensing by identifying its conceptual framework by indicating transparent mutual relationships between buying and selling as the key terms in business operations. Furthermore, the article postulates merits and demerits accompanying licensing as an emerging business opportunity in the current global market. For example, the licensee has benefited from the cheap price of purchasing a license and saves time for effective business operations. In contrast, licensors who want to expand their business but lack adequate capital and resources can sell their service and generate revenue from taxes without investing more in the capital.
Moreover, the licensing is associated with demerits affecting both parties. The major drawback facing licensor lender includes reputation, especially if the license indicates the inability to maintain prompt quality and service intended and competition from other companies with similar products. On the other hand, the licensee faces challenges resulting from the licensor's inability to tolerate product positioning, marketing approach, and technology updates. However, from my point of view, the article has gaps on “How the license business operators compensate the customers in case their property fails to work as expected?” Commenting on that, I can suggest that the company should take effective measures such as selling their services accompanied by warranties defining a particular period of time to cover risks and meet customer satisfaction.
The license operators need to explore other continents and monopolize international market gaps rather than relying on the United...