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1 page/≈275 words
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APA
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Literature & Language
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English (U.S.)
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How technology has influenced the buying criteria for consumers (Essay Sample)

Instructions:
Write a 1 page summary of the following article: http://blogs(dot)imediaconnection(dot)com/blog/2012/09/11/it's-not-your-grandpa's-cadillac-anymore/ source..
Content:
It`s Not Your Grandpa`s Cadillac Anymore By Nick Matarazzo
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This is a blog posted in the website of the mediaconnection.com by Nick Matarazzo on September 11th 2012. In this article, Matarazzo argues on how technology has influenced the buying criteria for consumers. He observes for instance that, in the year 2008, the economy in US was at its downfall, and this influenced the perception of consumers on luxury goods. Not many people, as he notes could afford goods that are more luxurious at this time. In spite of consumers aspiring to have these products, they could not be able to, owing to the increased unemployment and poverty rates. Both baby boomers and generation Y are however aware o...
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