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4 pages/≈1100 words
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English (U.S.)
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Bosley Commercial - Real Guys Real Deal (Essay Sample)


This week, you will complete the three-to-four-page (750-1000 words) Rhetorical Analysis Essay you began working on in Week 3. Draw upon the Week 3 and Week 4 discussions, the lessons, and textbook readings to help you understand and meet the requirements for the Rhetorical Analysis Essay. Other than finding your chosen ad online, do not conduct any outside research.
At the end of your Rhetorical Analysis Essay, provide an end reference to the advertisement in APA style. Include the title of the ad, the original date of publication, and the web address.
Successful assignments will:
be focused on analyzing an advertisement, current or vintage, that’s appropriate for a college-level audience;
include a thesis statement at the end of the introduction that conveys the overall effectiveness of the chosen ad;
include details to establish the visual description and context of the ad;
identify the various ways rhetorical appeals are used;
be typed and submitted as a Microsoft Word document (.docx), with 12-point font
include an APA cover page
be three to four double-spaced pages (750-1000 words), not including the title page; and
be submitted for grading.
In addition, you are required to submit your paper for review to Tutoring and use the feedback you receive to revise your paper before final submission. To accessing tutoring follow the following steps:
In the left-hand course navigation bar, select the "Tutoring" button.
On the next page click the top button "Submit a Paper for Review" to gain written feedback or “Schedule a Tutoring Session” to meet with tutor for a one-on-one tutoring session.
If you submit your paper, you will receive feedback in 48 hours. Please plan accordingly to make sure you have plenty of time to make the recommended changes.
If you participate in a live tutoring session, transcripts and/or audio files will be available for you to use as reference and submit with your assignment.
For additional instructions and best practices, please see the “Tutoring” folder in the Files section of the course.
Include a copy of your Tutoring report or tutoring transcript with your final assignment submission.


Rhetorical Analysis Essay
The advertisement under analysis in this essay is Bosley Commercial - Real Guys Real Deal. Various rhetorical appeals can be observed in the commercial such as its use of a credible voice, powerful statements, and scientific tools to back their claims. All of the modes of persuasion, Ethos, Pathos, and Logos have been presented in a very systematic and strategic way in this commercial.
The ETHOS part of the commercial stems from the company’s powerful and convincing presentation of itself as the number one company in its field of hair restoration and care. Bosley is a company that advertises itself as the best when it comes to hair restoration and hair thinning solutions. Their claim is bold and solid, which gives the commercial a vibe of trustworthiness. Naturally, Bosley is a corporation that wants to earn money and that is why they are dedicated to the quality of their services, enabling them to make their bold claims. However, it can also be noticed that their company included a disclaimer that “Individual Results May Vary.” This removes their liability if ever their treatment fails for some clients. Even the title starts with an introduction of Real Guys having Real problems. The advertising catches the attention of the viewer by giving hope to a common problem. The video establishes trustworthiness by providing testimonials by supposedly real customers and clients.
The commercial presents the mode of PATHOS to get a hold of their target market. The company presents its members as people who understand the pain of their clients and customers due to their expertise and professional experience in their field. The problem that is tackled in the commercial (and the company) is the issue of balding and hair loss. The company’s target market is the men who are having insecurities and uncomfortable experiences regarding hair loss and hair thinning. Hair is considered by society as a tool or accessory to express one’s style. It can be a basis for beauty, which is why people give large amounts of attention when it comes to the status and quality of their hair. It is used to express style, personality, etc., which is why people are very particular and meticulous when it comes to their hair. Men are no exception when it comes to hair insecurities and desiring for a thicker, fuller, set of head hair. Being bald removes some men’s confidence, which is why the company can do an excellent job by

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