Bosley Commercial - Real Guys Real Deal

Rhetorical Analysis Essay The advertisement under analysis in this essay is Bosley Commercial - Real Guys Real Deal. Various rhetorical appeals can be observed in the commercial such as its use of a credible voice, powerful statements, and scientific tools to back their claims. All of the modes of persuasion, Ethos, Pathos, and Logos have been presented in a very systematic and strategic way in this commercial. The ETHOS part of the commercial stems from the company’s powerful and convincing presentation of itself as the number one company in its field of hair restoration and care. Bosley is a company that advertises itself as the best when it comes to hair restoration and hair thinning solutions. Their claim is bold and solid, which gives the commercial a vibe of trustworthiness. Naturally, Bosley is a corporation that wants to earn money and that is why they are dedicated to the quality of their services, enabling them to make their bold claims. However, it can also be noticed that their company included a disclaimer that “Individual Results May Vary.” This removes their liability if ever their treatment fails for some clients. Even the title starts with an introduction of Real Guys having Real problems. The advertising catches the attention of the viewer by giving hope to a common problem. The video establishes trustworthiness by providing testimonials by supposedly real customers and clients. The commercial presents the mode of PATHOS to get a hold of their target market. The company presents its members as people who understand the pain of their clients and customers due to their expertise and professional experience in their field. The problem that is tackled in the commercial (and the company) is the issue of balding and hair loss. The company’s target market is the men who are having insecurities and uncomfortable experiences regarding hair loss and hair thinning. Hair is considered by society as a tool or accessory to express one’s style. It can be a basis for beauty, which is why people give large amounts of attention when it comes to the status and quality of their hair. It is used to express style, personality, etc., which is why people are very particular and meticulous when it comes to their hair. Men are no exception when it comes to hair insecurities and desiring for a thicker, fuller, set of head hair. Being bald removes some men’s confidence, which is why the company can do an excellent job by targeting this market and providing services to the issues mentioned above. The video starts by stating the issue of hair loss and balding. It is imminent to say that the majority of the population are men who are also having this problem. The company commercial establishes its business paradigm in...