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Marketing Berk, Christina Cheddar (Essay Sample)

this article: Berk, Christina Cheddar (2011 March 7). Here Comes the Bride, All Dressed by Costco. CNBC Available on 2011 March 8 at http://www(dot)cnbc(dot)com/id/41950692 (1) How do pricing and distribution complement each other when gowns are available at Costco? What are implications for as we discussed in Module 1? (2) Saks, Bergdorf, Neiman-Marcus and specialty bridal shops will be taking note! Should these stores offer discounts and maybe reduce prices? Your answer should refer to at least one or two of the articles in the background section. Submit your 3-4 page paper (750-1000 words) source..

Professor Name:
(January 09, 2012)
Costco has been one of the most prominent successful wedding organizers for both brides and groom’s attire at the most reasonable costs. This came from observing that many couple goes overboard in having a wedding way over the costs that they can afford leaving tem in a not so happy ending after the wedding due to the debts. Costco prides itself for having the best discounts for couples to choose from these ranges from engagement rings to unbelievable offers for the honeymoon trip. In the past year however, they had more emphasis on the bridal dresses industry which is seemingly the most difficult task for the brides (Berk, 2011). Having a partnership with the designer Kirstie Kelly gives a proper way of show trucking the best designs for the distinguished customers.
Kara Hawker the Costco spokesperson acknowledges that the countrywide tour of show casing the products will go a long way in the making of a successful business and satisfaction of our customers and thus it tremendous growth with the years. I my opinion, pricing and distribution do compliment each other in the sense that by looking the engagement level of the of the brands and establishing how possible it would be to have in place a reduction in the price and have the best distribution and demand for the products. This would be one way of ensuring that there are constant profits. The marketing strategies should be I such a way that the...
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