Bitmart Social Media Use and Social Media Strategy Plan

Proposal
Organization Details.
The name of the organization is Bitmart, a global cryptocurrency firm taht allows users to buy and sell over 800 digital currencies and tokens around teh world. Its mission is to provide simple and secure crypto products and services and serves over 9,000,000 customers. It operates using a team of professionals from top-tier tech firms including Amazon, Accenture, Tencent, and Alibaba among others. The decision to choose the firm is based on the fact that cryptocurrency is becoming a global transaction tool with more and mroe people opting to trade in this currency. Consequently, it would be interesting to analyze its usage of social media and to develop a proper social media strategy that it can use to reach more potential customers. The link for the website is: /en
Organization’s social/digital platforms.
Being a company that relies on its digital platforms for communication purposes, BitMart also relies on digital and social platforms to communicate to its customers. Therefore, it has several social media platforms that it uses to pass messages, which include Twitter, Instagram, LinkedIn, Facebook, and YouTube. For example, on its Twitter page, the company sells itself as the most trusted crypto trading platform. Similarly, on Instagram, it presents itself as the trusted digital asset exchange. On LinkedIn, the firm has a more comprehensive description of its services, which include spot trading, futures contract trading, and over-the-counter trading. On Facebook, the entity promotes fairness and equality whereas on YouTube, it markets itself as an ultimate Global Digital Asset Trading Platform. Therefore, the company presents itself in different lights based on its target audience. Below are the links to the social sites.
https://twitter.com/BitMartExchange
/bitmart_exchange/
/company/bitmart/?originalSubdomain=ky
/bitmartexchange/
/c/bitmartexchange
Publics.
The organization tries to reach out to consumers with an intention of convincing them to use their currency in their digital transactions. On its homepage, the company states that regardless of whether the target party is an individual or an institution, the message is to help them buy, sell, and store their crypto currency. Its vision is to make crypto currency available to everyone everywhere and to reshape the global economic fundamentally by creating financial freedom. Therefore, the groups that the organization targets are either individuals or companies in the trade business. It desires to revolutionize the trade sector by saving people the challenges of transacting with liquid cash.
Storytelling/Messaging.
The key messages that the company shares through its social platforms include trust messages. For example, on both Twitter and Instagram, the entity projects a message of trust to its target audience. It encourages its audience to entrust their personal and financial information with t...