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Baby Boomers in Older Adulthood

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Baby Boomers in Older Adulthood
The largest segment of the U.S. population, the "baby boomers," are moving into older adulthood. The advertising and marketing industries study this age cohort, and it has been increasing in visibility in primetime television, print ads, and in digital advertising, pop-ups, and internet solicitation.
Find at least 4 images or video clips of advertising or other popular media that illustrate this point. Use a caption for each piece of media to explain the advertisements mirror the specific physical and cognitive changes in development referred to in our readings and resources this week. Your captions should combine for a total of no fewer than 500 words.
Use at least 2 resources (other than the images or clips) to support the claims you are making. Cite these using APA formatting. Your references need to relate to concepts learned about middle adulthood and must be scholarly/academic in nature. Use of .com websites is not appropriate. Please use references other than those included in our Lessons to extend your research and knowledge.

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It is known that baby boomers hold a large number in the statistics over the United States population. According to Roberts & Manolis (2000), the era of those considered to be labeled as ‘baby bloomers’ is supposed to be born between 1946 to 1964. They also added that these individuals grew up in an environment that is very different from what people are experiencing nowadays. He also exposed that baby boomers have independent characteristics and perceived marketing products through their benefits rather than popularity. Below are examples regarding the different advertisements that are addressed to this specific generation, the baby boomers.
Figure 1
Spirit50 Advertisement
Note. The advertisement of a gym that promotes the elderly to stay healthy by attending the exercise sessions in their free time or at any convenience (McQuarrie, 2015).
Figure 2
Nifty after Fifty Advertisement
Note. Nifty after Fifty’s goal is to form a place where the boomers can feel young again and meet other people with the same age range (Young, 2015).
Figure 3
Perfect Age L’Oréal Paris
Note. It shows a beauty product that the boomers use to maintain their youthful and fresh look (London, 2013).
Since baby boomers are now in the retirement stage, health is essential for them. Although despite the thought of aging, they dislike being reminded of the truth that is why they use different kinds of products to help them look like 50-year-old (Williams & Page, 2011). This involves the above commercials, which are why baby boomers tend to help themselves through having a healthy lifestyle and taking care of their beauty. They tend to use anti-aging products to decline their growing wrinkles and exercise to have a healthy body.
Figure 4
Zoomershow
Note. This expo is for boomers and will be held in three cities in which they will be able to have fun through different activities and are free to choose which city they want to participate in (Roblin, 2015).
Figure 5
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