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Pages:
1 page/≈275 words
Sources:
2 Sources
Style:
APA
Subject:
Law
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 4.86
Topic:

Greenwashing's Claims to Environmental Friendliness

Essay Instructions:

After reading A Guide to Greenwashing and How to Spot It Links to an external site., discuss the tension between business’s interests in maximizing profits and the public’s interest in receiving complete, truthful, and non-misleading information about products that they purchase. From a business perspective, what are the dangers of greenwashing? If you were a marketing executive, would you have a policy against greenwashing? Why or why not?

Essay Sample Content Preview:

Claims to Environmental Friendliness
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Claims to Environmental Friendliness
A significant tension exists between the business’s need to maximize profit and the consumers’ need to receive truthful, non-misleading, and complete information about the products they consume. Maximizing business profits means using the cheapest and most affordable production methods and raw materials available. This may include non-environmental-friendly materials like plastics (Noyes, 2022). These companies may decide to promote their products through consumer-accepted means like environmental friendliness, amounting to lies and potential harm to the public and the environment. This amounts to greenwashing. On the other hand, the public is willing to consume and endorse products that uphold integrity, truthfulness, and value their customers. Therefore, businesses try hard to please their customers while the public weighs the many competing companies and picks the one that best serves their interest.
Greenwashing misleads the public and dupes them into harming the environ...
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