Elberse's Theory on Blockbuster Media Reflection to Cultural Imperialism

Elberse's Theory on Blockbuster Media
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Elberse's Theory on Blockbuster Media
Cultural imperialism occurs when individuals promote and impose culture. Moreover, increased media marketing for firms demonstrates cultural imperialism. According to Elberse's theory, there is massive media marketing and publicity to the point where all we can see on social media is commercials. Advertisements on the internet constantly crop up on screens, influencing people's decisions about what movie to watch or what music to listen to.
Elberses's theory outlined how the entertainment sector is changing its stance on digital advertising. The film industry is perceived as progressing by sacrificing too many resources on blockbuster hits, which the audience loves and watches. The music business and book publishers are substantially spending in media marketing, with the internet facilitating production, low-cost distribu...