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Pages:
1 page/β275 words
Sources:
2 Sources
Style:
APA
Subject:
Health, Medicine, Nursing
Type:
Essay
Language:
English (U.S.)
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MS Word
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Total cost:
$ 4.32
Topic:
Prepare Managed Care Discussion 6: Strict Health Issue
Essay Instructions:
Identify and explain a key difference in marketing a managed care program to a for profit business as opposed to a nonprofit business. Refer to the text and past experiences as you provide evidence to support your response and the responses to your peers.
Essay Sample Content Preview:
Marketing
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Marketing
Marketing for a managed care program will is necessary because of the changing attitudes of the consumers. The profit and non-profit organizations will come into the picture and how their marketing will be. This being a health issue, is o be a strict on as well. The differences that they have will be as highlighted here.
For a profit business, the ideas revolve around the benefits to customers. Most businesses would not love to expose the benefits they achieve while marketing. In their plans, they get to show only the customers all the benefits they are to get when they buy their products (Conlon, 1997). These happen with considerations of what the business will gain from the sales. For a nonprofit business, they tend to state what they have achieved to woo customers and clients. Customers do know that the firm will not make any gains. Besides, a nonprofit c...
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