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Essay Available:
Pages:
2 pages/≈550 words
Sources:
2 Sources
Style:
APA
Subject:
Health, Medicine, Nursing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 8.64
Topic:

Relationship Between Consumer Choice and Health Care Marketing Strategies

Essay Instructions:

Competency 2 - Reflection
Assignment Content
Once your faculty marks this activity as co mplete in the gradebook, the Competency Assessment will open for you to submit.
Reflection
Competency 2: Describe the relationship between consumer choice and health care marketing strategies
This reflection activity is comprised of two sections, totaling a minimum of 500 words. Complete your reflections by responding to all prompts.
Consumer Choice and Health Care Marketing
Read the article “Applications of social media for medical tourism marketing: An empirical analysis” from the University Library.
Why is consumer choice important in health care marketing, and why is it especially important for medical tourism decisions?
Which choice factors are most important to medical tourism consumers?
How successful is social media marketing for consumer choice for medical tourism?
How well did medical tourism providers perform in terms of maintaining customer intimacy, customer involvement, interaction, and gathering customer insights? Why are each of these elements important as part of the consumer decision-making process in this situation?
Collaboration in Health Care
Drug companies are pursuing collaborative efforts with other companies to manage in the world of pharmacogenomics and individualized medicine.
What are some examples of these collaborative efforts by pharmaceutical companies (e.g., Accelerating Medicines Partnership®)?
What are some examples of the value of partnerships and collaborations in health care service systems?
Submit your reflection.

Essay Sample Content Preview:


Reflection on Customer Care and Medical Marketing
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Individuals being allowed to make educated decisions about their health care is a major goal of healthcare marketing campaigns. This option allows Patients to modify their treatments to meet their needs and preferences. This encourages greater participation and gives people a greater say in their health’s trajectory. The importance of this issue is further emphasized when people consider medical tourism, the process of traveling internationally to receive medical care. Many considerations are needed before embarking on medical tourism, but the most important ones may be boiled down to a handful (John et al., 2018). The quality of care, the cost, the credibility of hospitals and doctors, the convenience of locations, and the appeal of surroundings are all factors that patients and their families consider critically important when making decisions about medical services. Furthermore, language hurdles, cultural familiarity, and post-treatment care impact the decision-making process.
It is essential for medical tourism providers to value proximity to patients, patient participation, patient connection,

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