Protection Motivation Theory and How it Works with HPV Vaccine Implementation

Protection Motivation Theory
Name
Course
Instructor
Date
Protection Motivation Theory
The protection motivation theory was established by R.W. Rogers in the year 1975 with the aim of understanding fear and why people cope with their fears. The theory discusses on the cognitive appraisal processes and how people cope with stressful situations. He says that people "differ in their sensitivity and vulnerability to certain types of events, as well as in their interpretations and reactions" (Rogers, 1975). However the original ideas were from Richard Lazarus while Rogers expanded on them to make them.
The theory proposes that people protect themselves based on four primary factors. They include the perceived severity of threatening event, the perceived probability of the occurrence, the efficacy of the recommended preventive behavior and the perceived self-efficacy. The theory is guided by two key principles namely the threat appraisal and the coping appraisal. The threat appraisal focuses on how serious the disease is and the possibility of its occurrence. The coping appraisal focuses on the efficacy or how the individual perceives the recommendations in helping then handle the threatening problem. It also focuses on t...