Roles of Marketing Ethics and Social Responsibility in Healthcare

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MARKETING ETHICAL RESPONSIBILITY IN HEALTHCARE
Healthcare is one of the most lucrative businesses in the world. All people have health needs which is why there is a large demand on the quality and availability of healthcare services and medical products. Due to this, there is a huge social responsibility and corporate mandate to balance profit and service for the people (Jones, 1995) . The advancements of scientific knowledge should be used for the benefit of many, instead of just a few. Ethics in marketing should encompass medicine, philosophy, law and an intention for the acquisition of the greater good.
The healthcare market has become an avenue for entrepreneurs to bring competition and rack up profits. However, in the field of healthcare, the priority should be providing opportunities for cheaper medicine, and easier access to health services. Marketing ethics in the field of healthcare should utilize strategies that are truthful and aimed at developing and maintaining relationships with their customers and clients (Ramona, 2014) . Companies should know that their focus is to create a healthier and happier society through the promotion of wellness rather than a...