Roles of Marketing Ethics and Social Responsibility in Healthcare

Marketing Ethics and Social Responsibility in Healthcare
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Roles of Marketing Ethics and Social Responsibility in Healthcare
Marketing is essential in healthcare to improve the dissemination of correct information and eradicate the stigma against specific illnesses, including mental health disorders, human immunodeficiency virus, and impotence. While these provide benefits, marketing can also lead to threats in healthcare secondary to misinformation (University of Nevada, n.d.). Therefore, it is essential to follow marketing ethics to uphold social responsibility.
Responsible marketing in healthcare involves the public while following the shared values of companies and communities. Its role is mainly to prevent large companies from exploiting healthcare personnel, the patients, and practices because their principle lies in doing business. Therefore, following marketing, ethics result in accomplishing the fundamental goals of the healthcare field, where the critical philosophy is to deliver high-quality care for the patients without compromising the side of any stakeholder (Brandão et al., 2013). Moreover, successful ethical marketing also nurtures patient loyalty, patient eng...