Health Promotion Project on Rising Rate of Colorectal Cancer in Hong Kong

Title
Using a planning framework, design a health promotion project about a specific topic for an identified group and discuss your choices using health promotion theory.
This is a report not an essay. Below are some suggested headings and it is acceptable to use the headings.
3500 words maximum
Scenarios to help stimulate your thinking:
●Rising rates of diabetes in Hong Kong
●Increasing rates of teenage pregnancy in Hong Kong
●Rising rates of stroke and coronary heart disease in Hong Kong
●Increasing rates of obesity in children in Hong Kong
●Encouraging smoking cessation in Hong Kong
●Sedentary lifestyles in Hong Kong
Once you have identified a topic of interest you can follow the framework outlined below to help you in planning your project.
Suggested framework for completing the assignment
It is important in your assignment to use a range of theories and to explain your choices. It is also important to compare different theories to show that you understand them fully.
Introduction – A good assignment begins by explaining to the reader what you are going to write about the topic area and how you are structuring the essay. You need to state which theories will be included (these will come from the LSM and teaching/learning sessions). It should include discussion of what health promotion is and why it is important and links to local policy e.g. HA Annual plan or the Strategy for NCD. The introduction provides a number of signposts for the reader to look out for and sets up an expectation of what can be expected.
The health problem – it is important to BRIEFLY define what the problem is. What is the extent of the problem? What are the determinants of the problem? (socioenvironmental, risk behaviours, economic)? Who are the target group?
Use a Planning framework as part of your assignment to explain what your project hopes to achieve. Planning frameworks that you might consider are for eg Precede proceed or Scriven You should explain why you have chosen the framework you use and mention why you haven’t used the alternatives. Explain the aim and objectives of your programme. As part of the planning framework discuss:
●Health needs assessments – what is need? What types of needs assessment would you carry out to help you understand the problem? How will you find out what stakeholders want eg the people with the problem? Needs assessment might be influenced by your choice of planning framework (Precede Proceed includes needs assessment). It is good practice to discuss different methods.
●Model of health promotion, strategies and activities – what will you use to achieve your results and your aim? For example, which health promotion model (for eg Health Belief Model, Health Action Model) have you considered in your choice of activities? What activities have you chosen to meet your aim and objectives and why? Remember comparing theories will help to show your full understanding.
●Evaluation – how will you know that the programme has been effective? What kind of evaluation will you use? This will depend on your choice of planning framework. Explain your choices
Conclusion summarise the key points discussed in your report. It is important that the conclusion does not describe the structure of your report but highlights the key aspects that have been discussed.
Make sure that you support your discussion with references. There is an expectation that you will read some of the Hong Kong papers on health promotion, the textbooks (or part of these books) and also some journal articles. It is not best practice just to refer to the theory discussed in this LSM. The wider you read, the better you will understand.
I would like to use "Rising rate of colorectal cancer in Hong Kong" as the topic.
I hope the paper can be more specific in Hong Kong.
Thank You.