Audience Expectations, Topic Knowledge, Attitude, Audience Size, Demographics, and Settings

Speaking to Different Audiences
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Speaking to Different Audiences
Audience analysis entails identifying the target audience and tailoring the speech to meet their interests, beliefs, attitudes, and level of understanding. When speaking to different audiences, it is essential to consider audience expectations, topic knowledge, attitude, audience size, demographics, and settings. The audience has expectations concerning the topic, speaker, or event. Audience knowledge of the subject varies widely on any specific occasion. Knowing audience attitudes towards the issue is vital in designing a feasible approach to meet their goals. A larger audience requires a more formal presentation. Audience demographic factors include sexual orientation, education, religion, age, ethnic background, socioeconomic class, etc. Understanding the setting enables the speaker to influence the audience (University of Pittsburgh, 2021). Understanding these areas allows the speaker to adapt their presentation appropriately.
Presenting to board members with an in-depth knowled...