Walt Disney Company's Crisis Management Plan

4.1.1 Families deciding not to visit Disney.
One of the concerning problems that Disney's management should take care of is the risk of families deciding not to visit Disney. As mentioned in the case, the concerns over the company's political involvement are a significant challenge that can result in a significant decline in visitor numbers and revenue. To respond to this risk, Disney must develop a comprehensive strategy to address the risks involved.
One specific risk is that families will boycott Disney due to the company's political involvement. In response to this risk, Disney should publicly address their political involvement through a press release, social media posts, and advertising campaigns. The company should reassure families of their commitment to promoting inclusivity and equality for all customers, regardless of political beliefs.
Another potential problem is that families may visit other theme parks due to concerns over Disney's political involvement. Disney could offer discounts or other incentives to encourage families to visit their theme parks and launch new attractions and experiences to differentiate themselves from other parks. This approach could sway families who are considering other options.
Finally, negative media coverage affecting the public's perception of Disney could significantly decline visitor numbers. In response, Disney should work with media outlets to share positive stories about the company's efforts to promote inclusivity and equality. The company should also proactively address negative coverage through social media and press releases.
4.1.2. Losing Republican Allies
Disney has always prided itself on being a place for everyone, regardless of one's background. However, the issue with Republican entities could lead to various risks it must address. 
One such risk is the potential of losing Republican allies, which could lead to negative media coverage, political backlash, and a decline in revenue.
The first specific risk is that Republican lawmakers and political figures publicly denounce Disney's political involvement, leading to negative media coverage and political backlash. To respond to this risk, Disney could engage with Republican lawmakers and other political figures through meetings and public statements to demonstrate their commitment...