A Visual Communication Campaign against Childhood Obesity

A campaign against childhood obesity
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A campaign against childhood obesity
Problem or Opportunity
Childhood obesity continues to reach epidemic levels worldwide. A majority of these problems, like high cholesterol and diabetes, were only found among adults. However, they have now become prevalent among obese children. In addition to these sicknesses, obesity has negative implications on a child’s social and emotional wellbeing. Obese and overweight children tend to have low self-esteem. Being bullied in school is common and leads to stigma for obese and overweight children, adversely affecting their academic performance (Sahoo et al., 2015).
There is a need for parents to be sensitized to the dangers of childhood obesity. Parents should understand the measures they can employ to address the issues of obesity among their children. This campaign against childhood is meant to increase awareness among American parents with children aged 2-12 years, and it is intended to go for the next three years. The campaign encourages parents to make practical changes to everyday lifestyle habits that would make a big difference in their children’s lives. It aims to halt the rise in overweight and obese children cases by encouraging parents to ensure healthy eating habits for their children.
Sponsor
The sponsor of the campaign will be Partnership for a Healthier America (PHA). The nonprofit organization was founded in 2011 to transform the food landscape to ensure health equity. The former First Lady Michelle Obama serves as PHA’s honorary chair. PHAs vision ensures that all families, particularly those disproportionally affected, live healthier lives free from diet-related diseases like obesity, heart disease, and other chronic conditions (PHA, 2021). The organization’s mission is to leverage the private sector’s influence in transforming the food landscape to ensure health equality in America. PHA uses its power to spearhead programs that have positive transformation in the U.S. food landscape. The organization partners with organizations involved in the supply chain to improve the nutritional profile of foods and beverages. Moreover, PHA collaborates with other nonprofit organizations working towards ensuring that Americans regain control of their health.
PHA’s vision and mission align with the objectives of the campaign. As a result, PHA would find it worth partnering with us to ensure that American parents feed their children healthy foods. In addition, since the campaign seeks to ensure that parents are sensitized to maintaining healthy eating habits among their children, this would align with HPA’s mission and vision. As a result, PHA is better placed to sponsor the campaign by providing all the necessary resources.
Target Audience
The campaign targets parents of children aged 2-12 years. According to the Centers for Disease Control and Prevention (CDC), 2021), from 2017 to 2018, for children and adolescents aged between two and 19 years, the prevalence of obesity was 19.4%, with more than 14 million children affected in the U.S. alone. For 2-5-year-olds, the prevalence of obesity was 20.3%, while ...