Strategic Communication, Public Relations and Advertising Graduates

Writing Assignment 1
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Writing Assignment 1
The future holds for strategic communication, public relations, and advertising graduates is the increased integration between communication functions and business strategy. The knowledge and skills that will set graduates apart and contribute to the organization and stakeholders is their ability to relate communication competencies with business strategy. Suppose strategic communication, public relations, and advertising graduates want to improve the perception of their role by top executives and department heads. In that case, they must be experienced in constructing and communicating the organization’s message and possess the business acumen required to assist in critical decision-making. Sufficient business understanding to guide strategic communication requires that graduates have a solid grasp of business management models, language, opportunities, and challenges.
I believe that the knowledge and skills critical to the career success of strategic communication, public relations, and advertising graduates are their awareness of economics and the economy, accounting and financial statements, intangible assets and nonfinancial information, program measurement, social responsibility, corporate reputation, and corporate governance. Most importantly, graduates must know how to use this information to help the organization achieve its objectives and deliver its values-driven mission and vision to stakeholders and society (Ragas & Culp, 2014). While being a great event planner, media relations manager, content creator, copywriter, and communication strategist are essential requirements. The business environment is becoming increasingly complicated, and executives require a communication officer who understands organizational goals and business dynamics to apply these to strategic communication. In a hyper-competitive corporate world, business leaders need communicators who understand their concerns and challenges and can therefore speak their language, identify new opportunities, and ably communicate a strategic, informed position.
I agree with the benefits that the authors stated for communicators with “Business 101” knowledge. Strategic communication, public relations, and advertising graduates with “Business 101” knowledge have a marked advantage over counterparts with no business background. Since graduates with training in business fundamentals and strategy are better able to serve their clients and organizations to meet their goals, they have a career advantage over their peers who do not have any business training. Therefore, they can command higher salaries: various salary surveys show graduates with “Business 101” knowledge receive a higher median salary than their counterparts. Besides, having a background in business is critical to performing the role of a strategic communicator. Communicators with a solid grasp of business concepts and strategy are better placed to engender more effective communication and cooperation between the organization and its stakeholders (Ragas & Culp, 2014). It is challenging to competently fu...