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Communications & Media
English (U.S.)
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Communicating Difference. Communications & Media Essay (Essay Sample)


Assessment task 1: Critical Analysis
The task is to write a critical essay analysing one media item, and drawing on three scholarly readings from the subject, in order to demonstrate an understanding of core concepts in Communicating Difference and to develop skills in academic reading and writing.
First, choose one Australian media item published in 2020. Eligible media items include films, television episodes, popular songs, and newsmedia items, among others. Please consult with your tutor if unsure about the case study.
Second, choose three scholarly readings from Weeks 1-6 in the Communicating Difference Subject Outline, and this must include at least one reading from Week 3 Indigenous Australian Identities. Scholarly readings can be drawn from both Required and Recommended Readings.
Finally, critically discuss the ways that social identities and differences contribute to the social meanings of your chosen media item, drawing on the three chosen scholarly readings. For this discussion to be ‘critical’, you need to demonstrate an understanding of the key arguments in each reading, and to identify importance points of similarity and/or difference between the readings. You are welcome to disagree with or criticise the scholarly readings, provided that your own arguments are carefully supported by evidence.
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Communicating Difference
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Communicating Difference
Daniel Muller, a Senior Research Fellow at the University of Melbourne, questioned the ethical correctness of the Australian media in observing the journalistic principle of impartiality in covering the issue of climate change CITATION Mul20 \l 1033 (Muller, 2020). The nation is torn between two factions with one calling for proactive measures against climate change while the other denies the influence of the same on the raging forest fires that threaten decimation of the country’s forest cover, both the mainstream and other media platforms have found themselves in the sensitive tussle with some entities upholding the journalistic principle of impartiality and others blocking the publication of the views of those denying the reality of climate change.
This case study breaks down Muller’s disqualification of the perceived ethical conduct of upholding the principle of impartiality in covering the diverse views on climate change. Daniel Muller supports the media blackout imposed by various media entities against the individuals and factions denying the effects of climate change. In developing his article, Media ‘impartiality’ on climate change is ethically misguided and downright dangerous, Muller questions the responsibility of the media in protecting the society from the threat and harm posed by climate change.

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