Communicating Difference. Communications & Media Essay
Assessment task 1: Critical Analysis
The task is to write a critical essay analysing one media item, and drawing on three scholarly readings from the subject, in order to demonstrate an understanding of core concepts in Communicating Difference and to develop skills in academic reading and writing.
First, choose one Australian media item published in 2020. Eligible media items include films, television episodes, popular songs, and newsmedia items, among others. Please consult with your tutor if unsure about the case study.
Second, choose three scholarly readings from Weeks 1-6 in the Communicating Difference Subject Outline, and this must include at least one reading from Week 3 Indigenous Australian Identities. Scholarly readings can be drawn from both Required and Recommended Readings.
Finally, critically discuss the ways that social identities and differences contribute to the social meanings of your chosen media item, drawing on the three chosen scholarly readings. For this discussion to be ‘critical’, you need to demonstrate an understanding of the key arguments in each reading, and to identify importance points of similarity and/or difference between the readings. You are welcome to disagree with or criticise the scholarly readings, provided that your own arguments are carefully supported by evidence.
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Communicating Difference
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Communicating Difference
Daniel Muller, a Senior Research Fellow at the University of Melbourne, questioned the ethical correctness of the Australian media in observing the journalistic principle of impartiality in covering the issue of climate change CITATION Mul20 \l 1033 (Muller, 2020). The nation is torn between two factions with one calling for proactive measures against climate change while the other denies the influence of the same on the raging forest fires that threaten decimation of the country’s forest cover, both the mainstream and other media platforms have found themselves in the sensitive tussle with some entities upholding the journalistic principle of impartiality and others blocking the publication of the views of those denying the reality of climate change.
This case study breaks down Muller’s disqualification of the perceived ethical conduct of upholding the principle of impartiality in covering the diverse views on climate change. Daniel Muller supports the media blackout imposed by various media entities against the individuals and factions denying the effects of climate change. In developing his article, Media ‘impartiality’ on climate change is ethically misguided and downright dangerous, Muller questions the responsibility of the media in protecting the society from the threat and harm posed by climate change. The author seeks to solve the ethical dilemma facing media fraternities on whether or not to publish the opposing views and ideologies that dispute the reality of climate change and its catastrophic effects. The case study makes use of articles by Thomas, A. (2019), Sonwalkar, P. (2005), McGregor, J. (2017) in the analysis of the main arguments presented by Daniel Muller and identify the social identities determining or dictating the differences in communication across the media platforms. The analysis of Daniel Muller’s article in The Conversation and the outlined articles provide an excellent basis for understanding the manifestation of social identities in media and their influence in creating differences in communication.
One of the primary principles of journalism is to observe impartiality in the presentation of news and other issues affecting individuals, groups, and society as a whole CITATION Mul20 \l 1033 (Muller, 2020). Muller recognizes the journalistic principle and even goes ahead to affirm that the move to block those denying climate change was a “dramatic, even shocking, decision. It seemed to violate journalism’s principle of impartiality,” CITATION Mul20 \l 1033 (Muller, 2020). In essence, both the mainstream and other media platforms have the responsibility of maintaining an unbiased representation of the different sides to a particular issue or event in society. The application of the principle, however, appears to be biased or absent in the depiction of the aboriginals' political ambition in Australia as witnessed by the evaluation of the mainstream media’s coverage of the same CITATION Tho19 \l 1033 (Thomas, 2019). Thomas and his co-authors highlight the findings from a 45-year study and review of mainstream media texts and other scholarly articles on the A...
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