Influence of Commercial Interests on Media Use

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Reflective Blog: Influence of Commercial Interests on Media Use
Influence of Commercial Interests on Media Use is the title of a post I published in my blog on 18th June 2020. The post analyzed how commercial interests shape how different people consume media content. In this case, commercial interest includes media ownership and the adverts that run in a particular media firm. Gasher, Skinner & Lorimer (2016) argue that mass media a great agent for globalization and has taken local business entities to international levels. People tend to consume content from a media house that they have a personal connection locally or internationally with their owners or media firms that advertise products that one has a personal touch. However, I forgot one significant factor concerning this topic. I did not include who the media firms target. Most times, people complain about content from a particular media house without asking themselves who the content is targeting. Commercial interests shape media consumption depending on who the target audience is.
My thought process has changed since I published the post almost two months ago. I have learned more about the impact of mass media on how people choose what to consume. Communication is at the center of everything in the media industry. Every media firm has its target audience. It, therefore, chooses a persuasive language that fits its audience to sell a product. It is the language that plays a more significant role in shaping media consumption. Martin (1997) alludes to the power that a social class has in influencing the content a media firm shares. The adverts that run in such a set up target the social level, fa...