Reflection on Different Communication Theories

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Theory Reflection
1 Personal-Centered Communication (p.107)
* This theory focuses on how people understand each other. The theory implies that if one wants to persuade other people, they should understand those people's needs and how they will think or feel about the message. After getting all these, then one can send the message.
* Class Example:
This theory can be applied in industries that involve political and advertisement Communication, for example, the Apple Company advertising their limited edition. This advertisement's target audience is people who want to feel unique, trendy. The advertisement's message is "Buy our product and follow the trend, be cool." This advertisement aims to make the audiences want to be trendy/unique; also, the company wants to increase sales.
* Your Example:
Retail shops can also apply this theory, especially those convincing customers to buy from the shop. The target audience is unsatisfied and desperate consumers. This Communication's message is for customers to buy quality products at an affordable rate. The purpose of this is to sell the products / satisfy the customers.
2 The Goal Construct (uses & gratifications, a model of media attendance; p. 116)
* This theory involves using a specific media of Communication for a particular goal.
* Class Example:
For social media pages like Instagram, a person may upload pictures to show their characters. The target audience is people who want to show themselves. The goal to be achieved is the related personal identity.
* Your Example:
We are using Facebook for advertisement purposes with Facebook's potential customers as the target audience. The message is for customers to be aware of the benefits of buying our product and all the goodies associated with the product. This Communication aims to get market for our products and build our brand.
3 Cognitive Dissonance Theory (p.125)
* According to this theory, humans tend to change their beliefs because they justified themselves and could not compete with others. The theory focuses on how tension could lead us to make confident choices.
* Class Example:
An online retailer company is giving gifts and coupons to their customers. The target audience would feel better if they receive coupons or gifts. The message is to meet the demand of customers. The goal of this Communication is for audiences to get a discount while the company gets positive feedback.
* Your Example:
This theory may be used in theatres to highlight the importance of art. The target audience is people who feel like art is useless, and the message is to understand the beauty and idea of art. The goals and need are to generate strong emotions for the love of art.