Media. Marketing Perspective. Communications & Media Essay

Marketing Perspective
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Marketing Perspective
Nowadays, marketing is a profession, unlike in ancient times when it was done locally. Marketing is the professional interaction with consumers, with an intention to persuade them to buy the company’s products and services. Marketing has greatly developed over time, coming up with new professional techniques for customer identification, handling, and ensuring customer satisfaction. The Social/marketing era is the modern-day marketing which concentrates on social interaction and 24/7 engagement with clients. Even though marketing has greatly advanced over time, it has received negative perspectives from a segment of the public. This discussion will focus on various justified reasons resulting in this cynical critic.
QUESTION 1: Marketing is an activity that often appears to be perceived negatively by a segment of the public. In your opinion, is this negative perception of marketing justified? Why (or why not)? Do you think that the evolution of marketing in recent years, with the use of social media and viral marketing, can accentuate the negative perception of this activity?
Marketing has had a lot of negative perceptions due to a number of aspects that create discontents amongst its critics. Some of these negativities are caused by the penetration of highly defective and substandard products, unreasonable costs of these goods, and taking advantage of the clients. Additionally, high pressure selling has also contributed to some extent, on the negativity surrounding marketing as a whole. Looking from the simplistic point, there is totally nothing in terms of value addition onto a product. The only thing added on is the visual aspect due to the kind of packaging. The packaging adds nothing on top rather than just pressing onto the cost to the customer.
Marketers commonly exaggerate product claims. It has been a significant case, mainly with marketers that deal directly with customers through direct communication. Advertisers and salespeople have been adding fake qualities to the product. This is misleading customers into believing a product can offer specific services, which in the real sense, it cannot. Most businesses and companies employ salespeople with such qualities, and their target is only to sell the product; it doesn’t matter what it takes.
Companies and businesses have given a commission to their marketers or paying them in line with the quantities they sell. These factors make salespeople provide exaggerated qualities of their products to attract more customers to buy. Fortunately, some countries have come up with ways to protect customer exploitation from such misleading marketers, which may lead to legal action. Marketers that embellish qualities of their products may lead to marketing failure as consumers will not get the right satisfaction, and they may not return (Murphy & Bloom, 2017).While some countries have managed to protect their people from such false marketing gimmicks, majority of the other nations don’t have comprehensive control measures to do so.
Marketing contributes to environmental pollution. In recent years, there has been a major concern on how marketing impacts the environment. M...