Multimedia Storytelling in the Field of Public Relations

Multimedia Storytelling
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Multimedia Storytelling
According to Public Relations Review (2003), multimedia storytelling is the art of using various forms of media to create a cohesive story. It incorporates the forms of images, text as well as video, audio, and animation to tell stories. In public relations, multimedia storytelling engages audiences, builds relationships, and achieves objectives.
The findings derived from some examples of effective public relations inform that multimedia storytelling is used to launch new businesses informing the products and services to be offered to customers. According to Marsh & Guth (2018), a company can generate a series of short videos to create awareness of the product, service, or business. Additionally, in crises, an organization use multimedia storytelling to control the narrative (Marsh & Guth, 2018). Result...