Elements and Creative Process in Integrated Marketing

Creative Strategy in Integrated Marketing
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Creative Strategy in Integrated Marketing
The notion of Integrated Marketing Communications (IMC) is more focused on the customers. The marketing approach guides companies to explore the client's needs, preferences, purchasing behavior, media contact, and other issues. The idea then suggests that marketers should expose the clienteles to goods and services that match their desires through a blend of communication approaches that they deem attractive and reliable. Integrative Marketing Communication challenges companies to become customer-oriented, explore the customer desires, and respond with a brand that aligns with these needs. 
Typically, many marketers believed that the IMC is revolutionary because they were clouded by the idea of distinction for marketing, direct promotion, and public relations effort. It is appropriate to refute this claim and correct that IMC is founded on the premises of a harmonious, customer-centered planning process. The IMC's misconception resulted in arguments among experts on how a media budget can be differentiated from adverts and direct marketing, among others. Such conflicts rely on the prejudiced ideas that one approach is better than the other options. The paradigm shift demanded that to establish IMC, the advertising experts and their associates in direct promotion need to work to attain grips with the idea. It is imperative to acknowledge that an intellectual appreciation may come before the capacity to enjoy the benefits and losses associated with this method of operations. The evolution persistently influences the theoretical framework to help artistic individuals to appreciate IMC and leverage its tenets. 
Elements of IMC
Integrated Marketing Communication is founded on direct marketing, general advertising, sales elevation, and public relations. Some of the crusades of this concept feature the features of these four essentials. Other campaigns may eradicate one or more of the rudiments for strategic purposes. According to the American Association of Advertising Agencies, IMC is a concept involving planning marketing communications and appreciates the additional value in an initiative that integrates the different strategic punishments. 
In this concept, general adverts are determined to strengthen the brand and brand impartiality while direct sales builds association and dialogue. It then offers a way to end sales. Sales promotion encourages a short-term purchasing incentive for both the customers and the business. Public relation is founded on the publicity aspects and offers third-parties endorsement and extra support for the paid publicity notes. In this view, there is no element considered superior to the other.
Simply put, they all have equally critical purposes in a cohesive campaign. The initiative further focuses on the big idea” concept and explicit look that networks through the four tenets. The issue increases the possibility that customers will get the information and reinforce it in a layer of memoirs without the mental dissonance that comes from a blend of messages. 
The Creative Process in IMC
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