How has Media Changed Over Time?

We tend to think of "technology" as the transformations and advances in automation and gadgets that have occurred in our lifetime.
Douglas Adams, author of the iconic novel The Hitchhiker’s Guide to the Galaxy, described our reaction to technology in this way:
1. Anything that is in the world when you’re born is normal and ordinary and is just a natural part of the way the world works.
2. Anything that's invented between when you’re fifteen and thirty-five is new and exciting and revolutionary and you can probably get a career in it.
3. Anything invented after you're thirty-five is against the natural order of things.
Clearly, technology, when described as the application of science to address the problems of daily life, has been evolving since the beginning of time...for better...and for worse. Media is one important and ubiquitous aspect of this phenomenal evolution.
View the following video that asks the question, "when does information become . . . manipulation?"
You're Being Manipulated and Don't Even Know It (YouTube - 8:03)Links to an external site.
https://www(dot)youtube(dot)com/watch?v=oKMTVRu5Guk
- How has media changed over time? Be specific with respect to modalities but also their effect on the individual and society.
- Do you think these changes are primarily positive or negative? Explain your viewpoint.
- What is, and, if different, what should be, the role of media in today's society? Does this change across cultures? across time?
- How do the different sociological theories view media? Which one do you think most accurately portrays its purpose in society?
write a submission of approximately 300 words. properly document any citations and references (according to the current APA standard).