2 pages/≈550 words
Communications & Media
Social Influence and Compliance Gaining Allyn & Bacon (Essay Sample)
Find a concept or theory from this chapter that interests you. Then, locate a peer reviewed, academic journal article (at least 1) that applies that concept or theory to the real world. Write a 1 1/2 - 2 page paper that reviews that article--what were they studying, how did they study it, what did they find, etc? Be sure to tie the discussion into your book content as well. Additionally, do not forget to use APA formatting for the paper, for in text citations, and for a reference page. Please post your discussion of the selected research article no later than class time on the day your assigned chapter will be covered in class. The book can be used as one of the sources, and it is Persuasion and Influence and Compliance Gaining by: Robert H. Gass and John S. Seiter source..
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The chapter generally talks about the concept of motivational appeals that make someone to buy something when advertised. The concept is under the marketing where firms employ different ways in order to assist and motivate more consumers to procure their commodity. There are many ways that are applied in order to drive the buyer to buy the product. One of the theories that are discussed in this section is the fear appeal theory. The appeal dwells on the notion of that there certain risks that may be encountered if an individual fails to purchase certain good, engaging certain services or failure to adopt a specific idea may lead to dire consequences. The fear relays in the brain and therefore the person will definitely go for the product or the service to avoid the impact of the threat which might be negative. The paper concentrates on the fear appeal theory and its use and it actually summarizes the aspects of the theor...
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