Different Cultures In Different Contexts like Healthcare, Education, and Global Business

Wk 5 Discussion - Business Travel
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Wk 5 Discussion - Business Travel
Intercultural competence is extremely important for a person travelling abroad for a business meeting. The person needs to consider the cultural expectations of the countries they are traveling to. As informed by Lustig and Koester (2013), in many African and Middle Eastern cultures, social relationships are a prelude to doing business. Therefore, when visiting such countries, one may consider forming friendships first before proceeding to business deals. If the person is visiting Germany, they must be well-versed with the technical details of the business deal. The person also needs to consider how language is used in business contexts. While Americans prefer directness, Japanese fancy indirectness (Lustig & Koester, 2013). Understanding culture-specific expectations is important for success in the global market environment.
Different cultures have different expectations in differ...