Design Features for Campaign Against Distracted Driving

Campaign Design Features
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Campaign Design Features
Problem
Distracted driving is a significant problem in the United States of America (USA) that should be eliminated. That is why my campaign will focus on how to combat this issue that had contributed to the death of many individuals. Based on the National Highway Traffic Safety Administration (NHTSA), which will be a primary sponsor in my campaign, in 2020, over 3,140 people died from distracted driving (National Highway Traffic Safety Administration, 2022). Some causes of distracted driving include using smartphones, eating, having deep conversations with car occupants, concentrating on music, and driving under the influence of drugs and substances. For example, many young drivers are likely to text or call while behind the steering wheel, which endangers their lives and those of other road users. In that light, people need to know that they can prevent possible road accidents by concentrating while driving and avoiding potential distractors. Besides, if all drivers on the road are keen, highways will become safe for everyone since there would be minimum accidents.
The Importance of the Topic
The topic of distracted driving is crucial. Many individuals including road users, road safety organizations, and educators can use this paper when discussing road safety. For instance, road users will understand and avoid possible driving distractors while on the road. An organization like NHTSA can use the information to sensitize individuals about the dangers of distracted driving (Stiff & Mongeau, 2003). Educators can promote awareness of the campaign by informing young people about the adverse effects of driving while using smartphones. In other words, the paper is meant to persuade the target audience to avoid distracted driving to reduce the number of road crashes and loss of lives. Many people engage in things that they do not think can jeopardize their safety on the road. For example, it has become a habit for some young individuals to chat or text while driving. However, this topic reminds such people that engaging in such things increases their likelihood to be involved in road crashes.
Target Audience
My campaign against distracted driving targets individuals between the ages of 17 and 27 years. These people are significantly affected by this problem since they like using technology and multitasking. For instance, it is possible to find a young person driving while conversing with others in the car and texting their virtual friends or taking videos to update their statuses on social media platforms. According to a 2019 report by the Centers for Disease Control and Prevention (CDC), individuals aged 17 years were 51% likely to text while driving, and those aged 18 years and above were 60% likely to chat while behind the steering wheel (Centers for Disease Control and Prevention, 2022). That was one of the reasons that contributed to selecting this target audience. The other thing was that many young people are not experienced drivers, which makes them prone to road accidents. As such, sensitizing my target audience through a campaign against distracted d...