Models of Persuasion and Elements of Campaign

Discussion about Persuasion
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Discussion about Persuasion
My final topic is how to create a campaign against distracted driving targeting young individuals aged 18 to 28 years. One possible attitude would be to show how people who lose their loved ones due to accidents caused by distracted driving grief. The attitude can be triggered by sharing pictures of damaged cars on social media so that the target audience can fear being involved in such road crashes. The proper channels to use to reach the target audience are Facebook, Twitter, TikTok, Instagram, and Snapchat. The campaign should use two compliance-gaining strategies, including punishing activity and the activation of impersonal commitments (Gass & Seiter, 2014). As such, the former makes the young people avoid distracted driving, and the latter makes these individuals feel bad if they do not comply with the information in the campaign.
The recommended best design feature related to the attitude above is to include images of cars involved in accidents and incorporate statistics. For instance, in 2019, more than 3,100 individuals died, and 424,000 were injured from accidents caused by distracted driving (Centers for Disease Control and Prevention, 2022). The most significant thing that a communication practitioner should always remember is that persuasive communication campaigns are organized...