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1 page/β‰ˆ550 words
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APA
Subject:
Communications & Media
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Essay
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English (U.S.)
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Topic:

Bad News Letter. Communications & Media Assignment

Essay Instructions:

This is a largely self-defined assignment.
You are to identify a company in the news that is facing a business issue or problem that is of interest to you. You will then use the PACE analysis tool to identify three communication needs around that topic. While you are acting as an outside consultant for this project, you have been asked to provide the first two deliverables as memos.
You must share an informative memo with all employees of the company regarding the issue in question and why it is a concern for the company.
You must develop a persuasive memo to be sent to senior management with your recommendation to help address the situation. That memo should include some quantifiable data as well as your qualitative insights.
You are to write a bad news letter to an external stakeholder group regarding the topic. This will eventually be custom addressed through mail merge and should be formatted for that purpose (see the StyleGuide for instructions). You will not have official letterhead to use for this so simply format a temporary letterhead using the company name, headquarters address and main telephone number.
This is designed to be a portfolio piece so you will likely find it easier to succeed if you work on a project where both the company and the issue are of interest and/or concern to you. Make sure you choose a company and issue significant enough to provide sufficient rigor in your consulting.
To help you succeed on this project, here are some things to think about. Several times during the semester, you may hear this: Writing is easy; editing is hard. For that reason, it is recommended that you begin working on the research and outlining of your portfolio early in the term. Then, as you have time, you can begin drafting the material. As you get feedback on the informative, persuasive and bad news activities and samples created in class, you will be able to use those insights to finalize and perfect your portfolio in a rolling fashion rather than having it all back up near the due date.

Essay Sample Content Preview:
Course Date
Wells Fargo Date 
Dear Customers
 In this letter, Wells Fargo seeks inform our esteemed customers that software caused mortgage errors leading to hundreds of foreclosures at a time when many struggled to pay mortgages during and after the global downturn (Roberts, 2018).  Unlike the previous accounts scandal that affected millions of customers, the bank has responded swiftly and decisively when this was brought to our attention. The report that the bank had engaged in risky and unwarranted practices in foreclosures misses the point that the bank’s agents undertook due diligence to avoid risk exposure and Wells Fargo was not as affected by the Global Recession as the other big American banks.
In the past, there was delay in responding to crisis, which affected our ability to respond to such crises, but we have learned from mistakes.  As such, now decisions on making quick  and response to crises right away is a priority, where there is clarity on actions to remedy the situation  and  offer  genuine apology The bank recognizes that damage to credibility and, reputation even as the number  those affected by the errors in mortgages is not high. We choose to our visibility even during times of crisis to reassure the customers that we take this opportunity to learn and improve service delivery.  The top management is committed to listen actively to various stakeholders including the customers, and this informs the decision making process and helps to respond to the customers’ needs. Aiming to establish to continue with customer interaction is a top priority, more so now that we offer a formal apology and chart the way forward. There is no contradiction between what i...
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