Advertising journal critique. The Advertisement Practices for Coca-Cola Company (Essay Sample)
This assignment of advertisingsource..
ADVERTISING JOURNAL CRITIQUE
Advertisements are usually created with the idea of ensuring that businesses are able to create a market for their products and that they are able to increase their clientele for their new products, existing, or even the products being launched. In this study, the main focus is to critique the advert done by Coca-Cola company, and which was done by the A to Z Video Clips (2014), under the name, “Coca-Cola New ad - Commercial life Song about Parenting”. In this study, the focus shall be on creating a critique for the journal which shall cover various sections such as: the theories of advertisements, the advertising principles, the advertisement practices for Coca-Cola company, why I chose the advert, the presentation of the advert and its impact and whether it had a positive or negative impact, whether it was successful or not in passing the intended message, and whether it was conducted in the appropriate or inappropriate manner. Other areas to be covered include: what done well, and what should have been changed and finally, the communication theories used to support the above opinion.
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