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Essay Available:
Pages:
3 pages/β‰ˆ825 words
Sources:
3 Sources
Style:
APA
Subject:
Communications & Media
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 11.88
Topic:

Huawei consumer analysis. Huawei consumer analysis. Determining target consumers for Huawei products.

Essay Instructions:

Use trade journals and marketing research reports to determine the target consumers for your product. You should discuss both the demographics and psychographics of the target consumers and how the target consumers of your product may have changed over time. You are expected to use the Miami Library marketing databases and find actual characteristic about the target consumers, their lifestyles, values and so on.
Demographics: race, gender, age, education, income, class, etc. (Given that all products want to be flexible and inclusive, make sure to talk about how these brands target particular kind of consumers but also flexible enough so that these brands can broaden their consumer base and manage the differences)--
Psychographics: the lifestyle, value, preference, etc.
Advertisers and their agencies often openly discuss their target consumers on their websites and in trade journals. There are often differences between the conceptualized audiences and actual audiences. You can talk about both actual consumers and the perceived consumers.
As the last resort, you can also determine the target consumers by looking at advertising images, messages and outlets. You should do this only when you exhaust all other channels.
Suggested Essay Structure:
Title
Consumer Analysis
Demographics
Psychographics
Change of consumer profile over time
Discussion and conclusion
Reference/sources

Essay Sample Content Preview:

Huawei Consumer Analysis
Student’s Name
Institutional Affiliation
Date
Determining target consumers for Huawei products.
Market Analysis
`Market analysis entails the assessment of a broad number of activities in the market to find the target population for product. Study analysis may be done by research, advertisement and the product promotion. This is done through doing the preliminary visit in the market for the product. Huawei has done a market segmentation in analysis which includes assessing demographics, psychographics among others in the market.
Demographics
Huawei has used the following demographics to find out the composition of the population in need of the Huawei phones and accessories
Huawei has used age as a factor of determining the composition of the market population of Huawei phones and products. According to the analysis this has been done all the population of the market share buy Huawei phones and accessories irrespective of their ages. This implies that Huawei can sell profitably well in the market. This is used as a strategy in identifying the potential customers (cooper & kleinchmidt,2011)
The company has made use of gender to determine the best population for the Huawei phones and accessories. According to the study both gender purchases Huawei phones and accessories for use. This has enabled Huawei to sell across the globe irrespective of the gender of the customers because its accepted by all. This has enabled to perform better compared to other rivals.
Huawei has made use of race in marketing of its phones and accessories. It has been researched that all races buy the Huawei products in the market and therefore races don’t discriminate the Huawei products. The probability of the Huawei product being bought in the market by any race is1.This analysis has enabled Huawei to excel in the market as compared to other phone and accessories manufacturers.
Huawei company has used the income level education and class to do the analysis on the population that is able to buy Huawei phones and accessories. It has been found that the higher income earners, highly educated, and people of higher class buy most phones and accessories from Huawei. However not only people of these categories can buy Huawei products, less income earners, less educated, and low class can still afford to buy because of affordable prici...
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