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APA
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Communications & Media
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Case #26 Kickstarter Communications & Media Essay Paper

Essay Instructions:

You are supposed to address one (1) of the questions from the “Case Question Guide” i attached. You should not reiterate the points in the case, but rather you should provide thoughtful reflections/answers to
the question you chose. Use the lecture slides if needed.

CASE QUESTION GUIDE Case # 26: Kickstarter Answer following questions using concepts and theories covered in class (particularly chapters 1, 2, 3, 5, 11, and 12; i.e. Strategic Management Concepts, Porter’s Five Forces, Resource Based View, Generic Business strategies, Leadership, and Innovation and Entrepreneurship) when you tackle following strategic questions. Main focus: Chapter 12- Innovation and Corporate Entrepreneurship You are encouraged to go beyond the information provided in the case (library sources, recent news articles about the company) when drafting your strategic analysis. 1. What is the business model of Kickstarter? How have the founders and the leaders of the organization managed the organization so far? (Chapter 1: vision, mission, st. objectives; Chapter 11: Leadership) 2. How might the external environment affect Kickstarter’s entrepreneurial strategy? (Chapter 2: factors in general environment, and Porter’s Five Forces) 3. What approach does Kickstarter’s leadership have regarding innovation, and how do they manage it? (Chapters 12: Managing innovation, types of innovation) 4. What are the key issues ahead, and what is your recommendation for the company?

Essay Sample Content Preview:
Case Question Guide Sample
Student’s Name
Institutional Affiliation

Case 26: Kickstarter
Question 2
In chapter two, it was clear that firms should not only focus on the effectiveness and efficiency of their internal operations without paying close attention to what is happening in the external environment (Dess, Lumpkin, Eisner, & McNamara, 2012). Kickstarter’s entrepreneurial strategy was a unique one. The company started on 28th April 2009, and its founders were Charles Adler, Yancey Strickler, and Perry Chen. Indeed, it introduced the concept of crowdfunding, which enabled cultural or artistic ventures to receive contributions from people on the web to fund their projects. In April 2013, the most renowned American crowdfunder was Kickstarter, with more than 92,000 launched projects and over $450 million (Case 26).
Although Kickstarter was the first one of its kind to start operations successfully, it is not immune to challenges from the external environment. In particular, Porter’s Five Forces reveal that the threat of new firms entering the market is high in the crowdfunding and technology sector (Miller, 2019). For this reason, Kickstarter ought to keep updating its objectives to accommodate the highly dynamic needs of project owners and backers. The two primary factors that the company needs ...
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