A Campaign against Childhood Obesity among Hispanics

Presentation Script
INTRODUCTION
My name is {Say Your Name}, and I welcome you to the presentation. I will be discussing a topic on "A campaign against childhood obesity among Hispanics." The campaign seeks to tackle childhood obesity among Hispanic children aged two and five years from low-income families. The campaign is sponsored by the Partnership for a Healthier America (PHA), an organization dedicated to ensuring that Americans consume healthy foods. The presentation commences by highlighting four main elements; the target audience, behavior, channels, and message concepts. The second part discusses five images used during the campaign and an infographic. This section addresses how the pictures and infographics related to the previously discussed elements.
This will be an interactive session, and you can interject to ask questions. Kindly feel free to ask for clarifications.
PART 1
Slide 2
Now let us focus on the campaign target audience. It is important to understand the target audience because every focus will be on it. The campaign targets the low-income Hispanic parents of children aged two to five years. Childhood obesity is more prevalent among Hispanics in the US. According to the CDC, childhood obesity has a prevalence of 25.6% among Hispanics, followed by blacks, who have a prevalence of 24.2%. Obesity prevalence is 3.4% among 2- to 5-year-olds, 20.3% among 6- to 11-year-olds, and 21.2% among 12- to 19-year-olds. While childhood obesity affects children older than five years, I believe that addressing the problem when children are a tender age of five years and below prevents it from escalating in the future. A majority of the Hispanic children who are obese started with unhealthy habits at this tender age and progressively continued until they became obese. Most importantly, targeting these parents will allow them to understand how to deal with the problem
A successful campaign should target a specific behavior in the target audience. In this case, the campaign aims to address the wrong perception that overweight and obese children are healthier. The misleading notion encourages parents to allow their children to remain obese. The campaign identifies the cultural barriers that prevent Hispanic parents from employing healthy lifestyles for their children. It determines the cultural attitudes and practices that determine the parents' ability to make the needed changes to improve the health outcomes of their children. At the end of the campaign, Hispanic parents should differentiate between obese and healthy children. This will be critical in allowing them to embrace healthy lifestyles for their families. It is from their realization that their perception is wrong to create healthy behaviors for their children
Let's now shift our focus to the channel. Every campaign should have a channel through which the message is communicated. The channel must be appropriate for the target audience. Since Hispanic parents from low-income families are the target audience, the channels identified are ones that they can easily access. The campaign will use two major channels; Facebook and magazines. For Facebook, the images will be shared with Hispanic-oriented pages and groups. This is because more Hispanic parents, esp...