Essay Available:
Pages:
1 page/β275 words
Sources:
Check Instructions
Style:
APA
Subject:
Communications & Media
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 3.96
Topic:
Advertising Plan: Internet as the Medium
Essay Instructions:
Please find the detailed instructions in the attached word document. Thanks so much for your help!
Essay Sample Content Preview:
Advertising Plan
Student's Name
Institution
Advertising Plan
To create an effective advertising plan for the company, I would follow the steps outlined by Burrow and Fowler (2016). The steps include setting objectives, determining the budget, developing the creative strategy, selecting the media, developing the creative concept, producing the advertising, and finally assessing the plan's effectiveness. In setting the objectives, I would document the desired results that the plan would seek to accomplish. For the local lumber company, one objective would be to increase its sales. In determining the budget, I would ask the company what they can afford and research competitors' advertising costs. In the creative strategy step, I would engage the company to determine the target market and develop a clear message t...
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