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APA
Subject:
Communications & Media
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English (U.S.)
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Campaign advertisement. Communications & Media Essay

Essay Instructions:

Find a campaign advertisement on YouTube (include the link). It can be from the current election cycle, or an older ad. Discuss the type of advertisement it is (image vs issue, wedge issue, negative or positive, attack or counter attack). What do you think the target audience was for this message? Are there any news stories about the ad that might suggest it received extra attention from the media? Youtube Link: https://www(dot)youtube(dot)com/watch?v=OXiPAI-_gyE

Essay Sample Content Preview:

Campaign Advertisement
Student’s Name
Institutional Affiliation
Campaign Advertisement
The campaign advertisement suggests that Joe Biden will support police defunding one he becomes the United States president, therefore increasing the rate of crime in the state. The campaign is enclosed around the unreturned phone call at the police station. In the answering machine, a voice says, "You have reached the 9-1-1 police emergency line, due to defunding of the police department, we are sorry, but no one is here to take your call.” As the campaign advertisement ends, it is highlighted that those supporting Joe Biden are advocating for the defunding of police departments. As such, as Donald Trump states, it will not be safe living in America because of the high rates of violent crimes.
The commercial add is an issue ad because it is more focused and substantive on the experiences that deal with individual plans, policy positions, ...
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