Website Data Handling and Promotion Business & Marketing Essay

Website Data Handling
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How will you manage customer information?
Let’s Go Out There is one of the most famous sporting and outdoor goods providers on the web. Their target customers are those who love traveling and sports and are actively looking for high quality and top-notch goods that could ease their lives in one way or the other. On this website, customers place their orders, and their private details are kept saved. In order to manage customer information, Let’s Go Out There has created a centralized system: dashboard. Every client is encouraged to fill in the order form, or he can contact the company directly through the Contact Us page before placing or confirming the order. Excel worksheets are made which contains the customer information, and Let’s Go Out There promises its clients that their private data will not be shared with anyone, at any cost.
What protections will you have in place and what happens in the case of a data leak?
Though there is no chance for the data to get leaked, if it happens, then Let’s Go Out There has a powerful system of detecting the IP address of the hacker. A large number of hackers and scammers are operating on the web, and they are always into stealing the personal information and payment details of people. At Let’s Go Out There, it is ensured that the details of clients are kept secret, and if any of the pieces of information are leaked, then the company first tracks the IP address of the hacker and then finds out his location. It is also determined when and how the data was leaked. The company has a hired a team of professional computer engineers and data analysts who keep an eye on the sources of data and maintain the record on a regular basis. In case of the leakage of the data, the computer engineers and analysts are capable of finding the time when the data was leaked, and this helps Let’s Go Out There determine who stole the private information of customers. One of the core missions of the company is to provide complete protection to its users and customers, and for this purpose, the CAPTCHA has also been introduced. It is a special type of response system that is used to maximize the protection of users and to keep hackers and malware away from the web pages.
How will data leaks be handled?
Customers are encouraged to submit their responses regarding whether or not they are happy with the services and protection provided to them through this platform. Let’s Go Out There takes the privacy of its clients seriously, and the company has installed a number of tools and software to detect how much data was leaked. It all begins with tracking the IP address of the hacker. If the data analysts or computer engineers gets to find these details, then a legal action is immediately taken with the help of FBI. Another idea Let’s Go Out There has opted for is to protect the accounts of its users with automatically generated passwords. The company does not enc...