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Essay Available:
Pages:
2 pages/≈550 words
Sources:
2 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 8.64
Topic:

Research The Different Ways That Managers And Leaders Use Communication

Essay Instructions:

For this assignment, you will research the different ways that managers and leaders use communication to guide their
organizations.
Find an instance where the organizational leader communicates directly with his or her employees, investors, or customers. Analyze the message, the channel, and the potential for feedback. Do you believe that it is effective? Do you believe that it is the same type of message that a manager would send? Why, or why not?
Remember to focus on the communication styles of both leaders and managers. Strive for an equal balance between the two types of communication styles in your assignment.
Example: The Apple events that occur in Cupertino whenever Apple unveils a new product or service are examples of the type of communication you should be analyzing in this assignment. During the events, CEO Tim Cook addresses an audience of employees, investors, and the general public. Cook uses multiple channels to communicate with the audience, including a live face-to-face discussion, live streaming of the discussion, and a recorded video. For the assignment, you would view one of the events, analyze Cook’s message and the effectiveness of the channels, and discuss the potential for feedback. Analyze whether or not the message is an effective example of leadership. Explain whether or not you believe a manager could, or should, use the same types of channels to relay a message. Would it be effective?
Note: You do not need to use Apple for this assignment. It is provided as an example only.
Use the standard five-paragraph format (introduction/body/conclusion). Include at least two academic sources. APA format should be used. The assignment should be a minimum of two pages in length, not including the title and reference pages. Content, organization, and grammar/mechanics will be evaluated.
Information about accessing the grading rubric for this assignment is provided below.
Need assignment completed on 9/18/2018 by 11:00pm eastern time.
must be under 20% plagiarized in SafeAssign.

Essay Sample Content Preview:

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Communication between the manager or the leader and the staff is a must for the success of an organization. According to Ernesto Altshuler, managers and leaders who speak to their investors, customers and workers regularly and try to find the solutions to their problems by mutual understanding and collaboration contribute to the welfare of the company and can be assured of success in the long run. In the case of Coca-Cola, the company’s manager and leader have always interacted with its clients, stakeholders, employees, suppliers, and investors in a friendly and peaceful atmosphere (Altshuler, 2017).
Coca-Cola currently has more than 120,000 employees in over 150 countries, and millions of clients and investors the world over. With the passage of time, the CEO of this food and beverage company has opted for multiple ways of communication. They share information with their community members through social media, emails, and face-to-face meetings. In fact, the company has established its own Facebook page where updates are shared on a regular basis (Foster, 2008).
It’s safe to say that Coca-Cola is one of those companies that have expanded their network worldwide. In order to attract the attention of workers, investors, and clients from all parts of the world, they share information on the web in multiple languages and intend to target a maximum number of people at a time. For example, if a new soft drink or snack food has to be introduced, then the manager and the leader of the company first evaluate the target audience (Altshuler, 2017).
In the next step, they run social media campaigns in the local language and get their workers involved in the promotional campaigns, urging them to convince the clients to try t...
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