SWOT Analysis on Sephora

Sephora SWOT Analysis
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Sephora SWOT Analysis
Sephora is a trademark chain of cosmetic products established in 1970. It has about 300 brands of cosmetics products with its private-label included (Halzack, 2015). On the other hand, Sephora offers a "self-assisted service" program permitting clients to test products before purchasing them. Similarly, Sephora Company is known for permitting clients to unlock their beauty potential at Skin Care, Fragrance Studio, and Beauty pallor through intuitive technology and assistance from expert team members. Furthermore, the company also permits potential clients to engage with an inclusive beauty community by awarding individuals participating in different beauty contests (Rebière & Mavoori, 2021). Alternatively, Sephora has created a teaching and inspiring App that provides beauty content that individuals can use to earn income for birthdays and weddings. 
Background Information
In 1993, Dominique Mandonnaud bought Sephora and merged it with his products under the Sephora brand. He introduced assisted self-service programs that motivate clients to try out products before purchasing. Mandonnaud sold Sephora to LVMH, which introduced Sephora to international trade and included more cosmetic and beauty products. For example, it operates in around 2300 stores in 33 countries globally (Halzack, 2015). There are about 430 Sephora stores across American countries. Currently, Sephora offers beauty products on its websites and mobile applications allowing clients to chat with the support. Clients can order products online and collect them at their doorsteps. These apps can detect the lips, eyes, and face and predict how the clients will look once they apply the beauty products. In contrast, Sephora has stood out as an exemplary company in employing people from different parts of the world. 
SWOT Analysis
Strengths
The products commercialized by Sephora are well-known available in physical and online stores. The company relies heavily on online advertisements on social media platforms like Facebook, YouTube, and Instagram. On the other hand, Numerous Vloggers review their products and showcase how to apply cosmetics to clients. These activities popularize Sephora products to the young generation leading to increased demands.
The physical stores of the Sephora organization are well furnished and decorated with the Sephora logo and a good lighting system. Besides, they are spacious, allowing clients to swatch products and try them before buying. The idea is to make clients purchase what they need without forcing them. Contrariwise, these stores are well-equipped with consultation departments to mention their concerns and complaints. The consultants can give special tips, tricks, and instructions on applying cosmetics products. Sephora also provides quality services in its online stores (Rebière & Mavoori, 2021). Effective online customer support is ready to provide quick responses concerning the product price, usage guidelines, and other crucial information. The online consultation team can share the guidelines for using products, prices, and effec...