Strategic Focus of United Airlines

Strategic Focus of United Airlines
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Strategic Focus of United Airlines
In 2017, United Airlines was labeled as one of the largest airlines in the world. However, after some time, the company experienced a service disaster. This was after a passenger was dragged off an overbooked flight. After this incident, the company had to prevent such incidents from occurring again. United Airlines came up with strategies of rebuilding its image in the United States and the rest of the world.
Mission
The mission statement of United Airlines is to create an inclusive work environment that is characterized by respect and dignity. The company also aims at empowering employees to work in the global market and contribute to their success. The mission statement of United Airlines is a clear indication of how imperative the work environment is to the company (Hubbard & Rodengen, 2003). The general mission statement of United Airlines is to ensure that it has created a working environment that is inclusive to all in a way that enhances dignity and respect among employees who, in return, can serve the diverse global market towards the success of the organization.
United Airlines aims at becoming one of the most recognized airlines in the world. The company also aims at embracing diversity and inclusion as a competitive advantage. As much as the mission statement of United Airlines is focused on serving the diverse global market to become successful, it is without a doubt that the organization's strategic mission after the event of April 2017 changed. From the case study by (Singh, Puri, & Kashyap, 2018), it is clear that the airline is currently focused on regaining its lost reputation after the regretful event that damaged its reputation in 2017. After the event, the company has struggled to meet the financial success that it had previously enjoyed. The purpose of United Airlines to connect people and united the world. With the company's current progress, it is evident that investing in inclusivity has many benefits to their employees and customers.
Goals
Without a doubt, the main aim of any profit-making organization in the world is to record financial profit. United Airlines, therefore, is not an exception as that is the main goal that it has been working to achieve. As a result, together with other airline companies, it engaged in an overbooking strategy to minimize the risk...