Carlton Events: Company Summary, Business Legalities, Organizing Your Office Environment, Determining your Target Market

Carlton Events
Name:
Institution:
Course:
Date:
Executive summary
Carlton Event is a small company that focused on offering the clients quality services and improving the industry standards on event organization and management. The company is a partnership between Lucy McCain, Mike Brown and Aron Ramsey who have been childhood friends living in san Francisco. The company has thus been registered as a partnership. To ensure that there is high productivity and team work, the company will adapt an open floor plan based on a flat organizational structure. Relative to the fact that, the company is seeking the best talent in the market but they do not have the resources to recruit the same, the recruiting process is going to be outsourced from accredited. Given that the company will be targeting the younger generation, the marketing platforms will largely be online. This means that social media websites such as Facebook, Twitter, Instagram and Pinterest among others to bring the products advertising to the clients. The customer and vendor relations will largely be based on the ethical standards set up by the company (Businesscasestudies.co.uk, 2016).
Company Summary
Carlton Events is a small company that designed to establish new standards in the market and meet the customer needs within the ever changing life in San Francisco, California. Founded in 2015, the company seeks to be a leader in the local market, by offering unparalleled events services. The company will offer clients services associated with the planning and executing weddings, parties, naming ceremonies, birthdays, trade shows, conventions, award ceremonies, expos, annual general meetings, anniversaries and political campaigns. The company offers the clients the answer to the struggles that they have with organizing the various functions amidst their busy schedules and the ever increasing social cohesion and activities. The company has highly skilled staffs that will help the clients with their private and public events with excellent execution in light of the goals of the clients and objects of the event. All of the staffs at the company have had massive experience in event planning and management spanning between one decade and four decades. As such clients are assured of quality execution of the events regardless of their size or their theme.
Company ownership
The company is owned by three founders, Lucy McCain, Mike Brown and Aron Ramsey. The three founders have all had experience in the industry, having worked under various capacities, before finally deciding to come up with their own venture. The founders are childhood friends and acquaintances having lived in San Francisco most of their youthful ages and later on in other places across the globe expanding their academic and career horizons.
Business Legalities
The company is registered as a partnership relative to the fact that the business is cofounded and owned by the three partners (SitePoint, 2010). The partners have also developed a legal agreement on how decisions are going to be made in the partnership, where all the partners will have equal authority on the various aspects of decision making. The profits accrues from the business transactions will also be shared equally among t...