Small Business Startup: Establishing a Noodles Restaurant

Small Business Start Up
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1. When and where is the business to start? The proposed business is a noodles restaurant in Miami, Florida, where there is a growing population and the restaurants are popular. The business would be established June 2019.  The restaurant market is attracting investment opportunities in this sector, and while fast food restaurants are common, there are opportunities to open establishments offering wider variety of foods and dishes including the low calorie options.
2. What is the history of the company? The business is newly established, and there is affiliation with the bigger restaurant chain.  There is brand visibility and customers tend to prefer establishments with a reputable brand, an establishment where is good reputation that they meet the customer’s needs. 3. What are the company’s objectives?  Increase presence and meet the customers’ needs in the food restaurant industry and expand operations to attract more customers. This will make the restaurants one of the preferred destinations, and the high growth potential, and the industry has high growth potential.
4. What changes have been made in structure and/or ownership?
Even as part of a franchise, the restaurants operates more independently and the owner makes the major decisions more like sole proprietorship.    When the business grows, it is likely that operating partners will be involved to grow the business operations. 5. In what stage of development is the company? The company is in the launch stage, and there is huge growth potential as there are efforts to establish a customer base and market presence. Furthermore, hiring the right staff is necessary to expand the business and meet the customers’ needs as the staff is fit for the job  there s menu development with emphasis on getting it right with the customers and taking into consideration the market conditions, which influence the growth potential.
6. What has been achieved to date?  Company has marketed its products and services to the target market, and based on market research there is positive response from the potential customizers. Having already identified the ideal location the marketing efforts have targeted the potential customers to raise awareness (Bujisic, Hutchinson & Parsa, 2014). The chefs and cooks contacted have already suggested new product offerings and there are tests to assess whether the foods are likely to be popular.
7. What is the company’s distinctive competence? The company emphasizes good customer service and product development, which means that new menu items will be developed over time and indicates that the need to meet customer expectations is a top priority. There...