Case Discussion Questions About Tara Motors

TATA Motors
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Case Discussion Questions
1 What are some of the features of the Indian market that make it an attractive domestic market for TATA?
These are some of the features that make Indian an attractive market for TATA motors:
* Growing GDP
* An increasing transportation consumptions rate
* An increasing per-capita disposable income
* India’s investment in the transportation infrastructure that facilitates easy transportation of goods and services.
2 Prepare a SWOT analysis for TATA Motors
* Strengths
* TATA Motors has the ability to produce products indigenously at low cost favoring the customers
* The second strength of TATA is the widest range of product offerings in the Indian Local market.
* Weakness
* Some of the weakness of TATA Motors is that it is new into the luxury car market thus it needs more time to learn market dynamics.
* Lastly, it cannot lead the market in each segment in which it operates
* Opportunities
* The opening of the new plant in Korea is seen as one of the major opportunities of the firm.
* The second opportunity of TATA Motors is the expanded capacity and new products offerings
* Lastly is the acquisition of Daewoo in Korea.
* Threats
* Competition from other car manufacturing companies is the greatest threats that TATA motors is experiencing in India since it is a new venture in the market.
* Finally, rising prices in the global economy is also another threats that TATA is facing. When the price of Steel and Aluminum is increasing, there is an increase in the total cost of production.
3 What does the five fo...