Sensitive News Message for the Marketing Director

Sensitive News Message
Student’s Name
Institutional Affiliation
Course
Instructor
Date
From: The President
To: Marketing Director
Subject: Launch of DeterWash
Dear Madam Marketing Director,
The company appreciates the relentless efforts and attention to detail that you put into your day-to-day work. These cannot go unnoticed since you have rallied your department towards achieving the highest marketing standards and goals of the company. Of worth noting are the actions you have embarked on to cut down on the costs of marketing the company’s products and services amid the global Covid-19 pandemic that has seen many businesses institute measures to manage their overall expenditure budgets. A constant review of what works and what doesn’t is the key to making every marketing dollar count (Mathison, n.d.). Most importantly, your department’s innovation and putting in of extra hours has seen the best design of our business cards, brochures, and other marketing materials for the launch of our new product, and an ever-professional presence of the company in its areas of marketing within the Quebec province.
A review of the Canadian business practices has revealed that this country is officially bilingual and that this province of Quebec requires a French-language version of all promotional materials used in the line of business. The Quebec law, ‘Charte de la langue française’ in French, translated to ‘The Charter of the French Language’ makes French the usual language of business in Quebec and requires that all businesses offering their products and services in this province must adhere to the charter (Educaloi, n.d.). In fact, in certain circumstances, the French language takes more predominance, like in the case of the launch of our new product. According to Educaloi, (n.d.), catalogs, brochures, and other product marketing materials must be in the French language, with English as a secondary language. Full co...