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Pages:
9 pages/β‰ˆ2475 words
Sources:
30 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 38.88
Topic:

Responsible Ethical and Business Practices of Apple

Essay Instructions:

Critically consider the position of your organisation/Industry in relation to sustainable and responsible business practice, in order to do this you will need to (1) critically evaluate and justify the need for responsible business; (2) explain the logic and underpinning theory associated with ethical decision making (normative, behavioural and management ethics), including the organisations approach to ethics and sustainability; and (3) explain how the various stakeholders are engaged with and impacted by this position. You should use real-world examples of current practice (including scandals or examples of innovative practice) to illustrate the position of your organisation. You may find it useful to compare and contrast the position of your organisation to others who operate in a similar field. Your task is to illustrate your understanding and appreciation of the ethical theory and how this is applied in practice to further the agenda of responsible and sustainable business behaviour and to consider recommendations to develop good practice within your selected organisation. Your recommendations should be in some depth rather than surface level solutions such as increased recycling or donating more money to charity etc.
Example Structure and Word Count
Context and Scenario (Guidance: 700 words)
Provide an overview of your chosen organisation and their approach to responsible business. Critically reflect responsible and ethical business approaches in line with relevant theory.
Ethical Underpinning (Guidance 700 words)
Critically evaluate the ethical, social, and environmental impacts of your organisation and consider how the organisation might become more ethical and sustainable. How might the organisation decide what kind of role it should take in contributing to the wider / macro environment? This should be underpinned with ethical theory and reasoning.
The Role of Stakeholders and Proposed Solution(s) (Guidance: 700 words)
Identify and evaluate the role of stakeholders in your strategy. What does the organisation expect from its stakeholders in its new responsible and ethical approach? To what extent is the organisation innovative relative to sustainability within its organisational context? You might include examples of past attempts by other organisations to become more ethical and sustainable . What steps might your organisation take in relation to various stakeholders to become a more sustainable and responsible business.
The Resolution (Guidance: 400 words)
Describe the issues linked to the situation you have identified. Reflect on this outcome and consider how your organisation might respond to these challenges in the future.
First Section:
Introduction of your company (with thorough research and data presented)
Definitions with explanation (TBL, Carroll pyramid, responsibility, sustainability, SDGs - if applicable to your company)
Your company's stance on ethical business (mission, ethical statements mainly from company documents)
Discussion on why your company needs to be ethical/unethical - what is their interest here.
After this you progress to the Second section
Evaluate the ethical/social/environmental impact of your company's scandal and explain their actions using virtues/deontological/theological ethics ("the actions of X company can be explained through the lens of X/Y/Z ethics")
Give recommendations (using research) how your company can become more ethical
What role should the company fulfill in society as a contribution and what is the basis for them to do so?
Everyone should already be working on both section this week and have a draft to share during the Seminar next week.
Remember 25% of your grade will go for proof of research, so make sure you read enough to be able to write on a high level about these questions - the more you read the better your writing is going to be

Essay Sample Content Preview:

Responsible Ethical and Business Practices: Apple Case Study
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Responsible Ethical and Business Practices: Apple Case Study
Company Overview
Apple Inc. is an American-based global technology company that designs and makes tablet computers, personal computers, computer software, computer peripherals, and smartphones, among other products. Some of its renowned products include iPod, iPad, iPhone, MacBook, Apple Watch, Apple TV, iOS, MacOS, WatchOS, iCloud, Apple News+ Apple Card, Apple Pay, Apple Music, Apple Arcade, and Apple Store (Global Data, 2021). Steve Jobs, Ronald Wayne, and Steve Wozniak founded Apple Computer Inc. in 1975 in Cupertino, California, United States, which was later changed to Apple Inc. to reflect the company’s ongoing expansion into the electronics market. Today, the company is the most significant information technology firm by revenue and is the world’s most valuable entity. By 2022, the company had employed over 160,000 workers globally and owned more than 500 stores worldwide, including over 200 stores in the United States. Apple has a business presence in nearly all corners of the world, including North and South America, the Middle East, Africa, Europe, and Pacific Asia.
Apple’s Approach to Responsible and Ethical Business
Apple is one of the largest companies globally. As such, its business operations are poised to significantly impact various environmental, social, and ethical issues. For instance, the materials the company uses to manufacture its products, such as plastic, usually negatively impact the environment, particularly the emission of greenhouse gases such as carbon dioxide. Equally, some of the materials, such as cobalt sourced from African countries, are said to be unethically acquired due to several deaths and poor working conditions related to their production. The company appears to be aware of its business operations’ environmental and social impact, and it has engaged in various corporate social responsibility activities and initiatives to try and reduce such an impact (Apple Press Release, 2021). Corporate social responsibility refers to the self-regulating model that helps an organization be socially accountable to itself, its stakeholders, and the public at large (Bucur et a., 2019). On its Website, Apple states that its operations globally are carbon neutral, and its goal is to achieve carbon neutrality across its entire footprint by 2030 (Apple, 2019). They indicate that they are dedicated to reaching carbon neutrality for the company’s supply chain and the energy that uses their products. In the past year, the company claims to have doubled the number of suppliers who have committed to running Apple production on renewable energy, accelerating the progress towards 2030’s environmental goal (Apple, 2019). Some other initiatives to promote environmental responsibility include recycling and reusing worn-out products. The company also claims its products are free from toxic materials such as PVC, Beryllium, and mercury (Apple, 2022b). For social responsibility, Apple has indicated that its suppliers should offer safe working conditions and treat their workers with dignity.
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