Effectiveness of Strategy in the global marketplace. Volkswagen.

Week 7: Assignment

Using any company of your choice, identify their strategy (e.g. pull, push, differentiation, etc.) and evaluate the effectiveness of that strategy in the global marketplace

Written Assignment Rubric:

Criteria:

Content and Focus 

Ratings:

3.0 pts Exemplary: • Student addresses all items of the assignment. • Exceptionally clear, focused, engaging thesis. • Strong, rich supporting details and examples that prove thesis. • A meaningful conclusion explaining the importance of the research and how it can be used. 

2.0 pts Accomplished: • Student addresses most but not all items of the assignment. • Clear thesis which maintains a consistent focus from beginning to end. • Specific supporting details are present. • A clear conclusion as to why the research

1.0 pts Satisfactory: • Student addresses some but not all items of the assignment. • Contains thesis but with inconsistent focus. • Generalized supporting details that prove thesis. •

0.0 pts Unsatisfactory: • Student fails to address most items of the assignment. • Thesis statement lacks clarity and focus. • Inadequate or missing supporting details. •

Pts: 3.0 pts

Criteria:

Organization

Ratings:

3.0 pts Exemplary: • Strong introduction and conclusion. • Consistent and coherent logical progression. • Uses clear and skillful transitions.

2.0 pts Accomplished: • Clear introduction and conclusion. • Illustrates some consistency and shows some logical progression. • Uses clear transitions.

1.0 pts Satisfactory: • Introduction and conclusion is present but not clear • Show some attempt of consistency and order. Paper shows attempt to create transitions between paragraphs.

0.0 pts Unsatisfactory: • Unable to clearly identify introduction and conclusion. • Lack of consistency and order. • Paper shows little or no attempt of transitions between paragraphs

Pts: 3.0 pts

Criteria:

Sources/Format

Ratings: 

3.0 pts Exemplary: • Follows APA guidelines: • Uses 3 or more cited sources. • Sources meet the guidelines for types of sources. • All parenthetical documentation is APA correct (author’s name, pg. #). • Reference page is APA correct. • All researched info is documented.

2.0 pts Accomplished: • Follows APA guidelines with few exceptions • 2 cited sources used. • Sources meet the guidelines for types of sources. • Few errors noted in parenthetical documentation • Majority of Reference page is APA correct. • Most research info is documented.

1.0 pts Satisfactory: • Inconsistent use of APA style guidelines. • Less than 1 cited source used. • Majority of parenthetical documentation done incorrectly. • Random APA documentation. • Rarely documents sources.

0.0 pts Unsatisfactory: • Fails to follow APA style guidelines. • No cited sources used little or no parenthetical documentation. • Reference page is not understandable.

Pts: 3.0 pts

Criteria:

Writing Style

Ratings:

3.0 pts Exemplary: • Written in formal language (avoids slang completely). • Elaborate and colorful language. • Consistently strong and varied sentence structure. • Direct quotes support student’s ideas. • Paper written in student’s own words • Superior editing. Rarely makes errors in the following areas: • Spelling and mechanics. • Correct usage and grammar.

2.0 pts Accomplished: • Majority of paper written in formal language. • Language appropriate to topic. • Words convey intended message. • Direct quotes support student’s ideas. • Majority of paper written in student’s own words. • Careful editing. Makes few errors in the following areas: • Spelling and mechanics • Correct usage and grammar

1.0 pts Satisfactory: • Some use of formal language recognized; informal language is dominant. • Most language is appropriate to topic. • Able to get vague idea of message. • Some parts of paper written in student’s own words. • Some evidence of editing: • Extensive spelling and grammatical errors.

0.0 pts Unsatisfactory: • Paper frequently uses informal language. • Language is not appropriate to topic. • Message is unclear. • Majority of paper is plagiarized. • Poor editing: • Spelling and grammatical errors make it difficult to read paper

Pts: 3.0 pts